What it takes to sell a home in December
Additional interest rate hikes are expected between now and spring/summer of 2023. Inflation might be coming under control but we won’t know until into next year. Sellers are emotionally attached to last year’s home values while buyers are dealing with deminished buying power due to high interest rates. I don’t think the Sunshine Coast market has hit its bottom.
Further abroad, tension is swirling around the war in Ukraine, the protests in Iran, and the uprisings in China. The medium term price of energy is up in the air. The stock market can’t decide what it wants to do. Economic modeling changes on a daily basis.
Facing this amount of uncertainty, people are opting to live small, limit their financial exposure, and take a wait-and-see approach to major life decisions. We’re witnessing this inaction play out in real estate markets all across North America.
What if you absolutely, positively MUST sell?
If the universe has conspired against you and you find yourself in a position where you have no choice but to sell right now, my advice is to list sooner rather than later.
When selling, get your listing as much exposure as possible. Insist that your Realtor pay for professional listing photos and a professional real estate video. Use these photos and videos to highlight the best part of your home and your home’s location.
Exposure + price = home sale
Many Sunshine Coast buyers aren’t from the immediate area and you need to market your home to those people. This means running paid ad campaigns using the aforementioned photos and videos. Target not only your local Sunshine Coast market but also the greater Vancouver market. Some properties could benefit from being advertised provincially or possibly even nationally.
The two most important things when selling in a down market are to:
Get your home as much exposure as possible; and
Price your home appropriately.
People that are selling now are the ones that are getting ahead of future price adjustments. Properties sitting for prolonged periods are owned by sellers that are stuck on what their home might have been worth six months ago.
Homes ARE selling
If you do price appropriately and market the listing, there are buyers out there. Some of my listings still get multiple offers. But it’s a lot of effort on my part. My creative team is constantly creating new promos and revising campaigns. I’m always re-evaluating home prices to make sure I’m on top of the market.
This marketing strategy still works. The key is working with a Realtor that invests in marketing and is willing to help you choose an appropriate list price.
If you find yourself needing to sell this winter and you’re not already working with an agent, call me and let’s see if it makes sense for us to work together.
Call me at 604-418-2695 with questions about how I promote my clients’ homes on the Sunshine Coast and beyond.
Hear/Watch/Read my full December market report
🎙️ Subscribe to my market update on Apple Podcasts, Spotify, or anywhere else you download podcasts.
📺 Watch the Sunshine Coast Real Estate Podcast on YouTube.
📰 Read the full market report on my website: https://www.truebluerealty.ca/blog/67466/how-to-get-maximum-value-for-your-home
SOLD! 785 Mansfield Road, Roberts Creek, BC
This spectacular acreage in Roberts Creek recently sold and is a great example of what it takes to sell a home right now. My creative team continually tweaked the marketing campaign, and I worked closely with my sellers to ensure the property was priced correctly for the market.
It’s a great feeling when patience and hard work come together to make a sale happen.
Congratulations to my sellers as well as to the new owners.
Call me when you’re ready to sell and I’ll put my proven system to work for you! 604-418-2695.
Sunshine Coast businesses for sale
If you're an entrepreneur with a passion for fitness, Sluggers Family Gym in Gibsons is for you!
Offered as a share sale, Sluggers is the premiere fitness facility on the Sunshine Coast. This is a profitable, turn-key business with staff and contractors in place.
Experience isn’t required but a passion for fitness and helping people are a prerequisite. As a hands-on new owner, your energy and enthusiasm are what this business needs to continue to grow and prosper.
Viewings are by appointment only. Please DO NOT talk to staff about the business being for sale.
Call me today to request your info pack. 604-418-2695
Ready for a lifestyle change? Get in on this exciting opportunity to own your own year-round outdoor adventure business! Tours, lessons, rentals, and sales in a variety of outdoor sports propel this business with year-round success.
During the summer months, Alpha Adventures operates a 3rd satellite location in Pender Harbour for rentals, lessons and tours.
Call me today to request your info pack. 604-418-2695
If you’re ready to open a restaurant or catering company on the Sunshine Coast, this is the one you’ve been waiting for! Jamjar Canteen has decided to close its Sechelt location and are selling the assets with the location.
Features include all new (or close to new) commercial kitchen equipment, and very competitive lease terms and renewal option. Quick possession available.
Don't wait - call me today and request your info pack. 604-418-2695
Is your happy place next to the smoker, carefully watching the fire, and taking the time to create mouth-watering, fall-off-the-bone barbeque? Then this restaurant on Gibsons’ waterfront is for you!
Smoke On The Water smokes all its meat products on site with real hardwood to create authentic southern flavours in its signature pulled pork, chicken and brisket sandwiches.
Primarily a takeout place, Smoke On The Water has 14 seats outside overlooking the harbour where patrons can relax and enjoy the view and, of course, the awesome food.
This one is a summertime favourite on the Sunshine Coast. Call me today and request your info pack. 604-418-2695
Call Tony today!
If you’re not already working with an agent, call me when you’re ready to buy or sell and I’ll guide you through the busy and competitive real estate market on BC’s BEAUTIFUL Sunshine Coast.
Tony Browton - TrueBlueRealty.ca
Personal Real Estate Corporation
RE/MAX City Realty (Gibsons)
Mobile: 604-418-2695
Email: Click here to email Tony
⚠️ DISCLAIMER: This newsletter and its contents are not intended to cause or induce breach of any existing agency agreement.