Your home's not selling. Here's why.
Discover more from Team True Blue
Your home's not selling. Here's why.
PLUS Tony's new fireworks policy
7 reasons your home won’t sell
REASON 1 – Your listing doesn’t have professional photos or videos
Professional photos show the home in the best possible light and make a connection with potential buyers.
A video should answer questions about the home but also about the neighbourhood and surrounding community. Buyers are buying your home but they’re also buying your neighbourhood so photos/video needs to tell them what makes your community amazing.
REASON 2 – Price is wrong
Pricing a home is more art than science.
Don’t focus on what other homes are listed for. Worry about what other homes have sold for.
Don’t leave negotiating room and expect buyers to “make an offer.”
REASON 3 – Not enough exposure
If no one knows your home is for sale, no one will buy it.
The property needs to be marketed to as many potential buyers as possible.
Tony runs paid ads on Facebook, Instagram, and YouTube. He also advertises on Coast FM, Spotify, and Real Estate Weekly.
Great photos, a well-considered price, and TONS of marketing exposure creates buyer demand. High buyer demand is what leads to quick sales at top market values.
REASON 4 – Too difficult to show/isn’t ready for showings
Even with excellent exposure, if sellers are too restrictive about viewings, they won’t be able to capitalize on that demand.
Sellers need to accommodate buyers’ schedules. Have the home show ready. Allow showings on short notice. Don’t rush buyers through the property.
On average, you’ll spend 8 years in your home. Being inconvenienced for a few weeks is a small sacrifice with big potential upside.
REASON 5 – Home doesn’t match buyers’ expectations
If the home is marketed as being tidy and perfectly maintained, buyers expect to see a clean house and a yard that isn’t full of doggy doo.
If the home has some rough edges or hasn’t been well cared for or is next door to a garbage dump, it’s important to make this clear in the marketing.
If buyers leave disappointed, they’re not going to make an offer.
REASON 6 – Listen to what offers are saying
If all you’re getting are lowball offers, you need to reconsider your pricing strategy.
One lowball offer is an aggressive buyer trying to get a deal. Multiple low offers is the market trying to tell you something.
REASON 7 – Work every offer
If you get an offensively low offer, you should counter it.
Working an offer could lead the buyer and seller to a deal they’re both happy with.
If negotiations can’t bring both sides together, it’s still an opportunity for a seller to get feedback on their price and marketing strategy.
Working an offer that doesn’t go anywhere could give you insights that will help you seal the deal the next time around.
Hear/Watch/Read my full market report here:
🎙️ Listen to my market report on Apple Podcasts, Spotify, or anywhere else you download podcasts.
📺 Watch the my market report on YouTube.
📰 Read the full market report on my website: https://www.truebluerealty.ca/blog/70512/7-reasons-your-home-wont-sell
April Fools Day 2023
April Fools Day is like Christmas, Halloween, and my birthday all rolled into one. Fireworks are a love/hate thing on the Sunshine Coast so I decided to lean into the controversy by offereing 15 minutes of non-stop lights and noise each time I sell a home in 2023.
🃏 You can watch a playlist with my previous April Fools pranks here: https://bit.ly/AprilFoolsDayPlaylist
FOR SALE: 587 Woodland Avenue, Granthams Landing (Gibsons), BC - $2,495,000
Spanning nearly 4,600 square feet, this 7-bedroom, 6-bathroom luxury home offers high-end finishes and incredible ocean, island, and mountain views!
This is a prime example of the coveted Sunshine Coast lifestyle. The home is gorgeous and welcoming, and an excellent location provides easy access to the beach as well as hiking trails. All the amenities of nearby Gibsons are only minutes away and the ferry terminal provides quick access to Vancouver.
FULL LISTING: https://bit.ly/587WoodlandAve
There’s always demand for homes that are at this level. Don’t miss out – hurry and call Tony and request your info pack! 604-418-2695
FOR SALE: 5388 Seacrest Road, Halfmoon Bay, BC - $1,549,000
This large 0.65-acre high-bank oceanfront property in Halfmoon Bay on BC’s BEAUTIFUL Sunshine Coast. Ideal for downsizing or weekend getaways!
This custom rancher-style Lindell home offers incredible ocean views, a waterfront deck, and an excellent single-level floorplan with lots of windows. The home is an entertainer’s delight and even has a small suite with separate entrance.
Outside, you’ll find a bocce ball court, irrigated gardens, a tiered deck, covered storage for RVs (with hook up and plug ins), and a double garage with a horseshoe driveway. Only 10 minutes to the amenities of nearby Sechelt!
FULL LISTING: https://bit.ly/5388SeacrestRoad
Beautiful home in a popular area with stunning views! Call Tony to schedule your in-person viewing! 604-418-2695
FOR SALE: 9305 Stephens Way, Halfmoon Bay, BC - $1,829,000
Versatile and well-equipped, this 11.5 acre property in Halfmoon Bay has zoning that allows for multiple camp/RV sites, 3 homes, and 1 auxiliary dwelling.
Power has been run to the whole property (including the bottom part) and has three established RV pads and both a deep and a shallow well. You could potentially build two more houses or develop an RV park or campground. The existing cabin and amenities would be great for short-term rentals or as a primary residence with rental income potential. The multiple building sites and roughed-in access also offer a lot of possibilities.
FULL LISTING: https://bit.ly/9305StephensWay
Private and developed with quick possession available. Call me for your info pack today! 604-418-2695
Call Tony today!
If you’re not already working with an agent, call me when you’re ready to buy or sell and I’ll guide you through the busy and competitive real estate market on BC’s BEAUTIFUL Sunshine Coast.
Tony Browton - TrueBlueRealty.ca
Personal Real Estate Corporation
RE/MAX City Realty (Gibsons)
Mobile: 604-418-2695
Email: Click here to email Tony
⚠️ DISCLAIMER: This newsletter and its contents are not intended to cause or induce breach of any existing agency agreement.